Hello! Im Grayson Edwards

I describe myself as an advertising and creative specialist, and to be totally honest, I entirely made up that title, but I love how it sounds. I am a current student at Indiana University Southeast. I will be obtaining a Bachelor's Degree in Communication in May of 2022, focusing on Integrated Public Relations and Advertising. I'm a creative person, through and through, and I'm excited to put this creativity to work. Welcome to my Portfolio!

Grayson Edwards

Advertising and Creative Specialist

502-296-3623

Email:

Graysonze@gmail.com

Address:

4026 Hunters Trail

Floyds Knobs, IN 47119

Phone:

HOME

Resume

RESUME

MY WORK

A research paper that explores and validates the themes of Spotify as a brand. Included are general brand research, Focus group transcripts, and findings. As well as an online questionnaire and its findings. This was a group project.

A 12-month media planning in placement strategy to promote a new location. Included is a brand audit, and a full 12-month content Calendar, with justifications and recommendations for Publix.
This was a solo project.

Conducted primary research, created a creative brief, and then used that for a creative campaign for Tesla. This campaign contains long copy ads, out-of-home advertising mock-ups, and a TV and radio commercial. Also a mobile app, and other traditional and nontraditional media vehicles. This was a group project.

A complete brand audit of Jimmy Johns. Included are four analyses of their company, competition, audience, and brand. Each one contains strategic recommendations.
This was a solo project.

A crisis management plan for a small business. This was a project, in which primary research was conducted for a local business, in order to prepare them for a possible crisis. This was a partnered project.

This is a media/press kit for a small business. It contains Public Relations materials on a variety of traditional media platforms. The media/press kit was solo work.

Courses

SOCIALS & COURSES

SOCIALS

CONTACT